As Laurie Pressman, vice president of the Pantone
Color Institute, puts it, Living Coral has a distinct retro feel.
This year, with technology and social media ever encroaching on our daily lives, Pantone
thought it was the appropriate time to turn to nature and its beautiful colors.
In 2016, Pantone
picked a duo for the first time: Serenity (a baby blue) and Rose Quartz (a light pink).
GlobalVision Color Inspection compares Pantone
colors as well as references that use LAB, CMYK, and RGB color models.
"I am delighted to see him in this new role at Pantone
and X-Rite, where he can leverage the Danaher Business System to open up new growth opportunities in this already strong business of color technology and appearance."
His initial work led to the Pantone
Matching System, a book that standardised colours across these fields.
"We are living in a time that requires inventiveness and imagination," Laurie Pressman, vice-president of the Pantone
Colour Institute, said.
Describing it as "dramatically provocative and thoughtful," Pantone
says the color communicates "originality, ingenuity and visionary thinking that points us toward the future."
Leatrice Eisleman, executive director at the Pantone
Color Institute had this to say on the reason behind the colour choice: "From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come."
predicts that 2018 will the year millennial pink shape-shifts into a stronger, more complex version of itself.
And yet the self-proclaimed"colour authorities" at Pantone
sent approximately 10 people to blanket the globe for weeks at a time, searching for colour signals in food, cars, cosmetics, clothes and housewares.
's Color of the Year for 2018 is 18-3838 Ultra Violet.