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The VAT Act 1994 singles out the snack for tax purposes with the words: "Any of the following when packaged for human consumption without further preparation, namely, potato crisps, potato sticks, potato puffs and similar products made from the potato, or from potato flour, or from potato starch."
Most foodstuffs are zero-rated for VAT, but Revenue and Customs argued that Pringles fell within the "potato crisp" exception.
"In this respect, it is unlike a potato crisp, and, I would add, a potato stick or puff.
THE maker of Pringles is set to save millions of pounds after the High Court yesterday ruled they are NOT potato crisps.
CRUCI-FRIED: Rosalie with potato crisp; SHRINE: Crisp bag
Synergy has developed a versatile range of seasonings that can be used on a variety of snack bases from potato crisp to popcorn.
The humble potato crisp has been transformed and now comes in all sorts of flavours.
Alcan gladly accepted 'Off the Shelf' category Gold award for its Sainsbury's Taste the Difference Potato Crisp packets and the Silver award for its Sainsbury's Taste the Difference Parsnip and Black Pepper Crisp snacks.
Hint of Salt: '25% less salt than regular potato crisps'
Panel testing of SaltMe potato crisps, which are flavoured with MicroSalt, showed that "amongst salty snack buyers" it produced a weighted purchase intent of 28% - "significantly higher than average new product initiatives".
It was good to see Golden Wonder (seven) and Tyrrells (eight) make the top 10, while it was interesting to hear about a relatively new brand of "thick and big chunky potato crisps" called SLABS.
18,2018, found that removing sugar, chocolate, and potato crisps snacks from the checkout area resulted in a 17.3 percent reduction in these snacks' purchases overall, since people didn't seek them out elsewhere in the store.