brand

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Related to Product brand: Brand marketing

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
In contrast, product brands mainly touch subsets of customers or employees.
Anecdotal evidence might suggest the emotional connection between consumers and product brands isn't as strong today as it once was.
Respondents were shown three corporate brand marks and three product brand marks and asked to rate them individually for quality, leadership, and environmental stewardship brand associations.
The brand-bonding spectrum (see Figure 2) refers to the corporate image as the house brand (HB) and the offerings in the product portfolio as the product brand (PB).
(Peachtree City), Partner of the Year Sustained Excellence for Product Brand Owner
Overall, most of Delta Breez ventilation fans have been recognized as ENERGY STAR qualified and eight were rated as ENERGY STAR Most Efficient 2016, leading to this years Product Brand Owner Award.
Second, product brands lose clear positioning when attributes and messages fall well outside the original product brand's positioning.
Nordson Corporations BKG product brand, well known around the world for underwater pelletizer systems, is now also the group brand name for the companys diverse range of polymer melt delivery equipment, including filtration systems, ovens, gear pumps, and valves.
At the same time, it is the first publication representing the entire commercial vehicle (CV) portfolio of the new ZF Lenksysteme product brand: It clearly presents more than 170 references which are easy to identify thanks to the product images.
Advanced Health & Care today announces the launch of a refreshed suite of product logos, which represent our focus on connected health and care solutions and to re-affirm the product brand identity within the Advanced family.
The first segment of the study, released in early 2012, reported on the growing interdependence of product brand and corporate reputation in this new see-thru, nowhere-to-hide global marketplace.
Consumer goods manufacturer Tropikal Brands Afrika has entered the flour market with a product branded Nutripro which is targeting health-conscious customers.The firm has partnered with a Rwandan-based food processing company Africa Improved Foods which is commissioned by World Food Programme to source nutritious grains from smallholder farmers of maize and millet in Kenya and other African countries for various food products.

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