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Related to Product brand: Brand marketing

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

A Law Dictionary, Adapted to the Constitution and Laws of the United States. By John Bouvier. Published 1856.
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In contrast, product brands mainly touch subsets of customers or employees.
Anecdotal evidence might suggest the emotional connection between consumers and product brands isn't as strong today as it once was.
Respondents were shown three corporate brand marks and three product brand marks and asked to rate them individually for quality, leadership, and environmental stewardship brand associations.
The brand-bonding spectrum (see Figure 2) refers to the corporate image as the house brand (HB) and the offerings in the product portfolio as the product brand (PB).
Second, product brands lose clear positioning when attributes and messages fall well outside the original product brand's positioning.
Consumer goods manufacturer Tropikal Brands Afrika has entered the flour market with a product branded Nutripro which is targeting health-conscious customers.The firm has partnered with a Rwandan-based food processing company Africa Improved Foods which is commissioned by World Food Programme to source nutritious grains from smallholder farmers of maize and millet in Kenya and other African countries for various food products.

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