public relations

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The secret of success in a publicity program is to first build a list of media vehicles (individual newspapers, magazines, newsletters, radio stations and television broadcasters) that reach the particular people you want as clients.
The key to a good publicity program is directing your efforts to the publications and media that serve your clients and then studying the media enough to understand what they may need from you and what you can provide.
The publicity program developed by Media II for Xycom Automation resulted in over 120 article appearances with a value of $274,000 in equivalent ad space.
This week, Bowker is launching its new BookWire Membership, a personalized publicity program that allows publishers and authors to better promote their books by leveraging Bowker's reputation and global presence.
Stanelco's North American rollout for FrogPack includes a direct sales effort, supplemented by direct mail, an aggressive publicity program, demonstrations of FrogPack's durability and a presence at leading U.
The company plans to have a full retail launch of its products in 2004 and will exhibit at golf merchandise shows and promote the product line via a national advertising campaign supported by a full-scale public relations and publicity program.
A key component of the tool kit is a publicity program that promotes the Web sites of insurance agencies that use QuoteNETWorks(TM), TowerStreet's online rating tool.