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SIRPA clinical director Georgie Oldfield said: "Despite current recognised treatment approaches for chronic pain, the cases continue to rise, resulting in huge costs to businesses, individuals and the economy.
So far, SIRPA has demonstrated the massive cost benefits to individuals who have unsuccessfully tried numerous other treatments or have had to keep returning for treatment in order to 'manage' their conditions.
Georgie is joined at SIRPA by co-directors Greg Smith and Paul Scott, who complement her role as practitioner and researcher with their expertise - Greg as a former director of a plc and Paul who has skills in marketing, IT and social media.