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To determine personal bias in communication efforts, respondents were provided a semantic differential scale with four bipolar evaluative adjective word pairs (e.
First, findings should be viewed only as an exploration of the internal structure and cross-referencing of a semantic differential scale developed to assess university teachers' emotions about their teaching.
Table 2 shows Mean Scores of Pakistani General Public towards Americans on Semantic Differential Scale in two situations (one before administering war against terrorism questionnaire and secondly after administering the war against terrorism questionnaire)
The researcher obtained permission to conduct interview and to administer semantic differential scale on workers of factories.
The Semantic Differential Scale for Certification Examination was developed for this study to measure attitudes toward the certification examination.
Semantic Differential Scale to rate questions 10-12 * -4 -2 0 +2 +4 10 My Organizational Behavior course Bad Good 11 My Accounting course Bad Good 12 My Information Systems course Bad Good * Scale numerical values not shown in survey TABLE 4 Survey Items Time 2 Dependent Variables Responses (1-15): 5 Pt Likert Scale: Strongly Disagree = 1; Strongly Agree = 5 1 Knowledge learned in my OB course will contribute to future earnings 2 "in my Accounting course" 3 "in my IS course" 4 The subject matter in my OB course is meaningful to my career 5 "in my Accounting course" 6 "in my IS course" 7 I am learning a lot in my OB course.
The Semantic Differential Scale was administered once after the completion of the investigation.
Burke and Tully (1977) developed a semantic differential scale for measuring role identities.
After each discussion, subjects were asked to complete a 24-item, media attitude questionnaire according to a semantic differential scale (Osgood et al.
As far as a second format of response is concerned, we decided to select a 4-point semantic differential scale on the basis of our previous research.
Participants responded on a 5-point semantic differential scale with endpoints very likely and very unlikely.
The semantic differential scale requires a numerical response to opposing adjectives such as good/bad.

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