References in periodicals archive ?
In light of the previous findings on the value of sponsorship-linked marketing programs to firms and to shareholders, we offer the following research questions:
This study has presented an empirical investigation of the value of victory in the context of a company's sponsorship-linked marketing strategy.
Other articles on the topic of sponsorship-linked marketing have recently appeared in the Journal of Advertising, the Journal of Consumer Affairs, Sport Marketing Quarterly, and the International Journal of Sports Marketing and Sponsorship.