Sponsor

(redirected from Sponsorship-linked marketing)
Also found in: Dictionary, Thesaurus, Medical, Financial, Encyclopedia.

SPONSOR, civil law. He who intervenes for another voluntarily and without being requested. The engagement which he enters into is only accessory to the principal. Vide Dig. 17, 1, 18; Nov. 4, ch. 1 Code de Com. art. 158, 159; Code Nap. 1236 Wolff, Inst. Sec. 1556.

A Law Dictionary, Adapted to the Constitution and Laws of the United States. By John Bouvier. Published 1856.
References in periodicals archive ?
Other aspects of sponsorship, such as the amount of money invested in the sponsorship or aspects of sponsorship-linked marketing communication were omitted as this information was not readily available.
Still at question in sponsorship-linked marketing programs is the economic value of the firm.
DURING THE FRENZIED GROWTH of sponsorship-linked marketing programs over the past two decades, sports have consistently garnered two-thirds of all corporate sponsorship dollars (Smith, 1999).