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Web Analytics seems much more targeted at the enterprise.
Google Analytics is a powerful standalone tool, but many marketers are seeking more -- they need help in understanding how to decipher and more effectively use Web analytics to identify opportunities for improvement and act on the findings," said Shane Atchison, CEO and co-founder of ZAAZ.
Indeed, according to Michael Stoner of Chicago-based marketing communications firm Mstoner, web analytics can measure many things, including "market reach, application fulfillment, [and] site-centric usability," and it can be an extremely useful tool in the continual development of a site, which experts say is necessary.
We invite you to meet Kevin at Web Analytics Demystified's free ACCELERATE conference in Boston, Massachusetts on Wednesday, October 24th, where he will be presenting "Ten Tips for Building Dashboards People Will Actually Use".
Anametrix Introduces SiteVantage (TM) Web Analytics Solution II-17
We welcome SAS to the Web Analytics Association," said Jim Sterne, president of the Web Analytics Association.
IndexTools specializes in delivering on-demand web analytics solutions to the enterprise and SME market.
ObservePoint pioneered automated web analytics auditing and their worldwide distributed network audits millions of pages every month to report data loss, inflation and leakage to web analytics managers and stakeholders.
Analysis of the Factors Impacting the Growth of the Web Analytics Market 2-42
The dynamic world Web analytics market is witnessing fast-paced growth, with the spike in demand for analytics, measurement, performance management, predictive modeling, and recommendation engines.
Market penetration of web analytics in retail, media and entertainment sectors is still very low; highlighting the potential of this sector to expand quickly over the next few years
22, 2011 /PRNewswire/ -- eClerx today announced that it has joined the WAA, Web Analytics Association, to help shape the evolution of the digital marketing industry.