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Covering 12 media, 12 ad categories and more than 93 subcategories, BIA/Kelsey's Media Ad View reports track local advertising spending by media for the most recent year and for five years out (2011-2016) for every local market.
According to BIA/Kelsey's Media Ad View Reports, local advertising spending is expected to grow between 2011 and 2016 by a compound annual growth rate of 2.
based computer and device maker's new operating system also includes a new application called "News" -- which includes ads and for which there is no blockers -- only the largest publishers will have immediate access to "News," leaving thousands of publishers to have lower and lower ad views.
It has a reach of over 200 million unique visitors across video, mobile and display and generates over 1 billion video ad views per month according to comScore Video Metrix.