One seller chooses 'to
advertise,' but all other sellers choose 'not to
advertise' Let us call this pricing subgame the 'one-ad pricing game.' Without loss of generality, suppose seller 1 chooses to
advertise, all of the other sellers choose not to
advertise.
The decision to
advertise does not always bode well with the competition.
"We
advertise on shows like these because they are among the most popular and widely watched programs on television, plus [they] reflect the diversity of our nation," says Procter & Gamble spokesman Scott Stewart.
If they did, they would be doing what they advise you to do: spend like crazy on the assumption that the best way to drum up new business is to
advertise,
advertise,
advertise.
But because sales revenue is affected by economic conditions in the industries that
advertise, earnings from commissions are likely to be high when these industries are doing well and low when they are not.
Unlike print publications, or general job sites, camps can
advertise monthly or annually for staff to a targeted audience (e.g., ACA online job opportunities at www.ACAcamps.org, CampJobs.com, GreatSummerJobs.com, CampStaff.com, and others).
An adviser can
advertise past profitable recommendations if the advertisement meets specific disclosure and legend requirements.
the taxpayer is neither obligated nor expected to perform or provide any services in exchange for the discount." While most resellers are not required to perform any service to earn a trade discount, most vendors "expect" them to
advertise their products.
Nevertheless, a firm may still choose to
advertise in an effort to expand or defend its market share.
"When I speak to groups, I ask how many
advertise and not very many hands go up," Tarbert said.
IDC found that companies are increasingly beginning to view the Internet as a viable means to reach new audiences and
advertise more effectively.
CPAs have been free to
advertise their services to the public for over 20 years, but local firms have been slow in using advertising to promote and increase the demand for services.
