We are very proud of the initiatives we have and also very aware of the work we still have to do in promoting a world in which ageism
has no place."
A third of people admit they have discriminated against others because of their age, while 68 per cent of over-50s say obvious ageism
and casual digs make them feel less valued.
Intergenerational charities have claimed that the report was forcing ageism
with the it also recommending implementing scrapping the FREETV licence for over 75s.
Mixing younger and older people in various settings, combined with educating younger people about the aging process and its misconceptions, works quickly to reduce ageism
, the new research indicates.
is the most socially acceptable prejudice on the planet, according to the World Health Organization (WHO).
Forty-five percent of people who reported ageism
also reported discrimination based on other characteristics, such as gender and disability.
"Now I'm fighting ageism
, now I'm being punished for turning 60."
The problem with age discrimination is that it can take different forms, and it can start at any time (though most people agree that ageism
begins when workers reach their 50s).
COLEEN Nolan has claimed women still struggle with work and motherhood in a culture of "female ageism
RUGBY star Simon Zebo labelled former unionist leader Mike Nesbitt as "silly" after he appeared to equate racist abuse with ageism
Arlene Phillips is making her Strictly Come Dancing return - nine years after she was axed amid an ageism
row at the BBC.