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But they may also lower margins, hurting the profits of Britain's biggest life assurers Aviva, previously CGNU, Prudential and Legal & General, analysts said.
5 per cent, while troubled life assurer Equitable Life announced it was reducing the value of with-profits policies by around 16 per cent in July.
Rival life assurers considering a move into home loans will closely follow the results of the Scottish Widows move .