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com first launched in late 2003 it was designed to operate under a simple premise - to educate and entertain online players and to help them maximise their bankrolls.
Kirk in the series and also partially bankrolls it.
Now all players, including the RBOCs, are hungry to exploit every niche, and they threaten to come upon the CIOCs with much the same advantages - voice-data-video bundles, big bankrolls and a commitment to win.