It employs a randomised design in comparing the believability
and discomfort associated with self-chosen negative self-evaluative words before and after their repetition for 30 seconds at the rates of one word every 0.
The three items for message believability
were rated on a scale ranging from unbelievable (1) to believable (7); [alpha] = .
The author claims that this particular work is over ten years in the making given the time and studying needed to perfect these messages but the writing displays a poorly crafted quality and offers little in the way of believability
Whether it be Madagascan Vanilla, or coffee from Ecuador, it is oil about giving consumers a real believability
They rated ads on their attention-getting ability, believability
and information value.
And people who attach importance to little things like sympathetic characters, good dialogue and believability
may not have been too far behind them.
factor consistently hovered around the zero mark; its attention to detail was no better; it could only have crammed in more cliches if it had taken out some of the banal stereotypes; and, least forgivable of all, it was as dull as ditchwater that had had all the fascinating pond-life filtered out.
While viewing the "Today Show" clip, the focus group participants indicated the believability
of what they were hearing by moving their mouses from left to right on a continuum.
The logo design and tagline were developed to capture mushrooms' many positive attributes, from freshness and unique flavor to nutrition and versatility, in language that resonates with consumers, said Jurgensmeyer, adding that the new tagline scored highest for believability
, recall, and ability to motivate purchase after extensive qualitative and quantitative consumer research and testing.
We find that consumers do respond differently when the same factual information is framed in a different manner in former price comparison advertisements and that the attribute framing variable impacts in particular on assessments of transaction value, believability
and purchase intention.
So even if we make it look completely realistic, it challenges believability
This is supposed to lend the satire some believability
, but it seriously misunderstands Americans' relationship with entertainers.