braggery

See: bombast
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The recent diplomatic dispute between Russia and the Western countries in the UN Security Council as well as the tension between Moscow and Washington made the Russian leadership call on its military officials in Syria to prepare plans for fresh attacks on some terrorist-controlled strategic regions while maintaining their state of alert in a bid to respond to the US braggery by making new military gains," the sources said.
Therefore, it makes greater use of conspicuous consumption, braggery, exaggeration and superlatives, than European societies.