brand


Also found in: Dictionary, Thesaurus, Medical, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia.

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
They write further that the role of the employer brand is connecting "what happens outside to what happens inside," and that employer brand might be the "secret sauce" that creates a corporate Nirvana of strong performance and profitability.
Hence, a new brand, W&H Properties was born," Malkin told REW in November, 2004.
On the flip side, here are some indicators that you might have a brand problem on your campus:
To begin its internal communications, USDA Rural Development unveiled the results of its research as well as the new brand logo and tagline at its "change event" internal meeting in Washington, D.
Bob Kerwin, executive vice president, says, "Historically, brand-building was an area of little interest to companies who concentrated almost exclusively on their corporate identity, but it is now experiencing a surge of interest from companies becoming aware of the power of brands.
No good brand is created or sustained without significant investment -- in the training of employees, in productive development, in quality management, in marketing, and particularly in leadership.
A business actually has two brands: a brand as a place to buy (the customer brand) and a brand as a place to work (the employer brand).
In categories where producers perceived most brand participants as "all the same" on each of the attributes, there is opportunity for increased brand differentiation and capture of market share.
Both views reflect a belief in brands as assets--items of value that must be managed for profitability and survival.
Companies must not only develop a strategic marketing mix that will be most effective for their brands but also be prepared to back the chosen promotional activities with sufficient resources.
Since the initial wave of the Super Brand study, the most notable brand emergence is the development of Roundup/Roundup Ultra in the soybean herbicide category.
Brand building is a relationship founded on good communication.