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TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

A Law Dictionary, Adapted to the Constitution and Laws of the United States. By John Bouvier. Published 1856.
References in periodicals archive ?
The tremendous growth of PTCL brand equity is a result of the extensive brand building efforts that the company has pursued aggressively last year that included sponsorship of the national Pakistan Cricket Team, Hockey team and actively participating in the Pakistan Super League with Islamabad United cricket team and being the official telecom partner of FC Barcelona in 2017 in Pakistan.
Cause-describes the organization's mission and is a fundamental part of the brand story.
Although much is discussed about the construction of brand personality, empirical validation of the constructing components were not done.
Announcing the launch of the new Frontline Logo, Mr Mukesh Agarwal, Brand President, shared, Im much excited to launch the new logo for Rupa Frontline.
Keller (1993) identified customer-based brand equity (CBBE) as "the differential effect that brand knowledge has on consumer responses to marketing activity with respect to that brand" (p.
The output of the process is a creative brief, which is a roadmap for a brand's strategy, Whetzel said.
That is because a brand faces crossroads from one generation to the next and only the strongest survive.
"We are proud to be recognised as the most valuable telecom brand and with a brand portfolio to cross $10 billion in value in the MENA region, this is attributed to the efforts in digital transformation by investing in futuristic solutions and next generation technologies to deliver the best-in-class services making a significant impact on the overall customer experience.
David Haigh, CEO of Brand Finance, said the outstanding performance of the UAE brands is a real testament to the leadership of the country.
Unveiling the list of the top 50 brands at an event attended by top executives of leading corporate organizations in the country as well as stakeholders in Marketing and Advertising Industry, Mr Taiwo Oluboyede, the Head of Brand Nigeria explained that 46 per cent of the top brands amounting to 23 are Nigerian brands.
Brand value essentially includes a brand's contribution, business value, and enterprise value.