brand

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Related to brand name: brand mark

brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?

Beahm stresses that a brand name seldom meets all six criteria, but the more it can meet, the better.

Name That Brand

5) This result suggests that the brand name is a particularly important quality indicator and a significant influence on wine-purchasing decisions.

Consumer perceptions of wine brand names

in Taiwan, where Delta is already a contract supplier and brand name supplier.

Everlight ventures into contract LED lighting manufacturing

There's no question that Rivkin and Sutherland have thought long and deeply about brand names, and they offer more than a few insights.

Name games: Microsoft by any other name would sell as well

The amount of value added by the brand name in a category.

BETTER MEASUREMENT AND MANAGEMENT OF BRAND VALUE

To confront the generic onslaught, brand names are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte.

White Box Rising

A commonly used definition of a brand name is that it is the component of a brand which can be spoken or verbalized (Bennett, 1988).

Brand name strategies in the service sector

The company estimates brand name operation to boost its gross net margin to account for 50% of its total gross margin once sales of its branded products increase, up from current 20.

Delta enhances brand name promotion

Respondents felt that the choice of an appropriate brand name was critical.

Creating effective brand names: a study of the naming process

With the power of the larger brand names, Currie also will be able to muscle into wider channels of distribution, opening new markets that were previously unattainable.