* To create a better understanding of the customer mind-set while purchasing branded
While the vast majority of category sales in both Canada and the United States are branded
items, store brands likely will continue to grow in both countries over the long-term.
Further research could be carried out on the following topics: the creation of a more complete brand portfolio strategy specifically for forest products firms; the development of constructs to understand both how to delete brands successfully in this industry or how to revitalize older brands; the discovery of how brands interact when presented with a combination of products; the impact of the use of branded
Internet portals on branded
wood products; the cobranding of forest products and corporate social responsibility, including issues surrounding carbon emissions; the forest products companies' corporate alliances with nongovernmental organizations or not-for-profit organizations; and finally the legal issues surrounding cobranding in the forest products industry.
In 1994 the proportion of corporate (5 percent) and house branded
(11 percent) products was already low, but the corresponding figures have now dropped significantly (<0.000 level) to 3 percent and 6 percent, respectively (Table 1).
Many parents, whether motivated by guilt or wrong-headed fondness, seem unable to resist their children's demands for expensive branded
merchandise, even when those desires wreak havoc on the family budget.
Commodities: The tendency of mass-distributed branded
products to appear as commodities (i.e., items sold almost exclusively on the basis of price) in the minds of many consumers.
They rent shelf space and can favor one manufacturer over another, one brand over another, their store label or a private label over the branded
For instance, Matsushita, the parent corporation, is a lesser known brand identity globally than its JVC, Technics and Panasonic branded
Associating a single brand name with a broad range of products and services offers benefits for both the branded
products and services, as well as for the brand itself.
A brand-led customer experience strategy builds on existing NPS programs by ensuring that, as changes are made to the customer experience, key brand messages are reinforced across all aspects of the experience-at Interbrand, we call these 'Branded
Today, the thousands of brokers in 300 offices in 50 different countries around the world are all one happily branded
family covered by the CB Richard Ellis umbrella.
e-mail newsletters are another example of how brand loyalty can be transferred to another medium.