brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander
See also: arraign, attaint, burn, class, classify, condemn, defame, denigrate, denounce, derogate, disapprove, discredit, disgrace, dishonor, disparagement, disrepute, earmark, humiliate, ignominy, implicate, indicant, indication, infamy, involve, kind, label, manner, onus, opprobrium, pillory, reproach, scandal, shame, smear, specialty, stamp, stigma, sully, tarnish, trademark

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?
An ideal guiding coalition has eight to 10 people all of whom have an appreciation of what brand marketing can do for the institution.
New to the 2003 Super Brand study, the category of crop insurance is inhabited by undifferentiated brands.
Increasingly stiff competition combined with enormous market pressures that shorten brand timelines make achieving a drug's full sales potential much more difficult in today's pharmaceutical environment.
Hot-Jobs learned that 90 percent of people looking for jobs online consider it very important or important to be able to support a company's brand and products.
In tractor tires, although many producers perceive all brands to be "about the same," there are two brands vying closely for category lead.
Dell's keen understanding of the collaborative nature of customer value-creation has resulted in a brand with deep support not just from customers, but from all its stakeholders--suppliers, employees, and shareholders alike.
The most successful brands are positioned to be in alignment with the true values of the market segment that you want to attract," comments Vogel.
Who are the most overlooked stakeholders in building brand buzz?
None of this suggests a complete erosion of brand equity, only that brands no longer carry unquestioned supremacy on store shelves or in people's minds.