Once
brands know their archetype, they can use those universal qualities in their branding and messaging.
Such strong
brands are able to adapt and maintain their compelling value proposition from one generation to the next.
Brand Finance, is the world's leading independent
branded business valuation and strategy consultancy, and is the organization behind the Global 500
Brands and Telecom 300 league table of the world's biggest
brands ranked by their
brand value, assesses the dollar value of the reputation, image and intellectual property of the
brand.
Three
brands from the UAE - Etisalat, Adnoc and Emirates airline - figure among the world's 500 most valuable
brands, according to the latest
Brand Finance Global 500 report.
Giving the highlights of the
brands rating, he stated that Promasidor Nigeria Limited emerged the highest gainer jumping 15 points from last year, the followed by the trio of BUA, Nine Mobile and Olam all of which moved 12 points from last year position, while seven
brands, Conoil, Channels TV, Union Bank, Access Bank, Chi, Toyota, and GTBank maintained their positions.
What is the common denominator among these
brands? You guessed it.
We have 30 new
brands entering the ranking, which is similar to the figure last year.
This was announced by
Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018.
This was exactly the question that Chris Dingcong, HongKong-based Filipino
brand consultant, founder and creative director of Springtime Design, asked around 200 association members who attended his plenary session at the Fifth Philippine Council of Associations and Association Executives (PCAAE) Associations Summit (AS5) held recently at the Philippine International
CSR
brand of the year award###Emerging
brands of the year award
Identification of familiar
brands of wrist watches to be used for the study.
