brand

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brand

noun badge, colophon, copyright label, earmark, emblem, hallmark, identification mark, identiiication tag, impress, imprint, insignia, label, mark, nota, owner's mark, owner's sign, piste, seal, sigil, sign, signet, smirch, stain, stamp, sticker, stigma, stigmatism, tag, taint, ticket, token, trade name, trademark, watermark
Associated concepts: brand name

brand

(Mark), verb autograph, blaze, distinguish by mark, earmark, emblaze, emboss, endorse, engrave, identify, impress, imprint, inscribe, label, notam homini inurere, notare, print, put a mark on, put an indication on, seal, sign, stamp, tag

brand

(Stigmatize), verb asperse, attaint, besmear, bespatter, blacken, blot, bring into discredit, cast a slur upon, cast aspersions at, corrupt, debase, decry, defame, defile, deride, derogate, dirty, discredit, disgrace, dishonor, disparage, excite disapprobation, hold up to shame, impugn, involve in shame, malign, pillory, put to shame, reflect upon, slur, smear, smirch, smudge, soil, stain, sully, taint, tar, throw dishonor upon, vilify, vilipend
Associated concepts: libel, reputation, slander

TO BRAND. An ancient mode of punishment, which was to inflict a mark on an offender with a hot iron. This barbarous punishment has been generally disused.

References in periodicals archive ?

If you are in business, you have a brand, which is why we must be intentional in managing the brand.

Brand delivery starts at home: authors Sartain and Schumann argue that successful companies develop loyalty among customers by first engaging their employees

An ideal guiding coalition has eight to 10 people all of whom have an appreciation of what brand marketing can do for the institution.

How to build support for brand marketing: first, get the right people on the bus

New to the 2003 Super Brand study, the category of crop insurance is inhabited by undifferentiated brands.

The opportunity is in the brand. (Brand Building G)

To day they are in control, and overseas brands are now better known -- and more correctly understood -- than ever before.

Buzzing on brands: never has image made so much difference in business. From logos and corporate identity to consumer trust and perceived value, the buzzword is "brand". (Special Advertising Section; Advertising, PR and Branding)

Great brands are extraordinarily powerful tools to keep customers coming back.

Building on the brand: a strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects employees, managers, and shareholders. (Marketing)

Increasingly stiff competition combined with enormous market pressures that shorten brand timelines make achieving a drug's full sales potential much more difficult in today's pharmaceutical environment.

Increasingly Stiff Competition is Making Achieving a Drug's Full Sale Potential Much More Difficult in Today's Pharmaceutical Environment

Hot-Jobs learned that 90 percent of people looking for jobs online consider it very important or important to be able to support a company's brand and products.

You are how you brand: create a powerful employer brand to bring current and prospective employees on board with your organization's mission and values

In tractor tires, although many producers perceive all brands to be "about the same," there are two brands vying closely for category lead.

Does the brand really matter? (Brand Building G)

Dell's keen understanding of the collaborative nature of customer value-creation has resulted in a brand with deep support not just from customers, but from all its stakeholders--suppliers, employees, and shareholders alike.

Brand Blow Out

The most successful brands are positioned to be in alignment with the true values of the market segment that you want to attract," comments Vogel.

Branding in a product world. (Brand Building)

Who are the most overlooked stakeholders in building brand buzz?

Catchin's a buzz

None of this suggests a complete erosion of brand equity, only that brands no longer carry unquestioned supremacy on store shelves or in people's minds.