According to regulatory focus theory, buyers may perceive loss when they encounter a bundled
product, because they need only one product in the bundle.
Finally, we have asked two key players from the bundling field--a national European regulator and a major telco--to share with us their views on the emergence of bundled
offers, and how it could permanently change their business.
In contrast to data captured in the Federal Procurement Data System (FPDS), only 4 of the 23 agencies held accountable by OFPP's strategy reported a total of 24 bundled
contracts in fiscal year 2002--far fewer than the 928 contracts identified as bundled
The third element requires the agencies to make sure there are opportunities for small businesses to bid for subcontracts and to team up or form joint ventures to compete for bundled
Brand image and high-quality service are the key attributes needed to sell bundled
telecom services, according to James Mendelson, an analyst with The Strategis Group and lead author of the studies.
We began by inviting bids from trustee institutions, some of which could handle both trustee-ship and recordkeeping, and from providers of bundled
First, why are research and execution bundled
together at all?
It also considers premium bundling's positive and normative properties, its viability when the bundled
goods are substitutes and/or complements, and the case of offering a single product in multiple sizes.