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CHAMPION. He who fights for another, or takes his place in a quarrel; it also includes him who fights his own battles. Bract. lib. 4, t. 2, c. 12.

A Law Dictionary, Adapted to the Constitution and Laws of the United States. By John Bouvier. Published 1856.
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Empirical research reveals the complex process of product championing. The diagram on page 49 proposes a model of champion influence:
We do not yet understand many aspects of championing. Table 2 lists a few unresolved critical issues.
This early identification of potential champions gives managers the opportunity to provide an appropriate environment and career experiences that will encourage potential champions to emerge in a championing role.