dissonance

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Related to cognitive dissonance: cognitive behavioral therapy
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In his work, Festinger (1957) discerned three main modes for reducing cognitive dissonance: (a) changing one or more dissonant cognitions to make them more coherent; (b) acquiring addition information that sustains existing cognitions; and/or (c) minimizing/trivializing the significance of the apparent discrepancies.
The cognitive dissonance of shoppers was measured using a five-item scale conceptualized from past literature (Cohen and Golberg, 1970; Cummings and Venkatesa, 1976; Engel, 1963; Holloway, 1967; Hunt, 1970; Mittelstaedt, 1969; Oshikawa, 1969).
It measures distance with reference to three components, namely avoidance, dissociation and cognitive dissonance. The response category of Relational Distance Index ranges from 1 = I never did this to 7 = I did this every time possible.
Thanks also for your kind words, and for the clarifications regarding cognitive dissonance and how we respond to it.
And my second most important revelation has been this: the best way--perhaps the only way--to engage cognitive dissonance as a pedagogical tool in social justice learning is to teach explicitly about cognitive dissonance.
Record unemployment, particularly among India's youth, is both a clear indicator of this adverse economic situation as well as the cognitive dissonance that the Indian public must bear.
In the corporate world, cognitive dissonance can be prevalent in workers who tow the company line despite being against it.
The cognitive dissonance theory was used to promote a variety of behaviors including reduction in electricity consumption (Kantola, Syme, & Campbell, 1984), water conservation during shower (Dickerson et al., 1992), environmentally responsible behaviors (Thogersen, 2004), and environmental attitudes and behaviors (Martinsson & Lundqvist, 2010).
Cheap sentiment is related to cognitive dissonance, a concept originally from psychology, but used in other disciplines as well, including, notably for purposes of this essay, economics.
Making Sense of Self-Deception: Distinguishing Self-Deception from Delusion, Moral Licensing, Cognitive Dissonance and Other Self-Distortions, ELIAS L.
We expected that people who experienced cognitive dissonance would try to reduce it by self-justification of their choice of unhealthy food.

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