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An individual who purchases and uses products and services in contradistinction to manufacturers who produce the goods or services and wholesalers or retailers who distribute and sell them. A member of the general category of persons who are protected by state and federal laws regulating price policies, financing practices, quality of goods and services, credit reporting, debt collection, and other trade practices of U.S. commerce. A purchaser of a product or service who has a legal right to enforce any implied or express warranties pertaining to the item against the manufacturer who has introduced the goods or services into the marketplace or the seller who has made them a term of the sale.

West's Encyclopedia of American Law, edition 2. Copyright 2008 The Gale Group, Inc. All rights reserved.


normally (but not always) a customer who buys for personal use and not business purposes and who is accordingly treated differently in the law. See CONSUMER CREDIT, CONSUMER CREDIT AGREEMENT, UNFAIR CONTRACT TERMS.
Collins Dictionary of Law © W.J. Stewart, 2006
References in periodicals archive ?
This type of active consumership serves market exchange.
A project conducted at the Wuppertal Institute within the Seventh Framework Programme of the European Union explores how living labs as a type of active consumership can lead to sustainable and competitive domestic innovations by providing an experimental infrastructure that people can use for a certain time span (Welfens et al.
New consumer role: Active consumership goes one step further in the case of collaborative consumption (and production) for use like car sharing, couch surfing, multiple generation houses or CSA.
Reflecting upon different forms of active consumership, such as company-driven prosumership, co-innovation or consumer-driven satisfying of needs and its relationship to sustainability, it can be said that, technical solutions, sustainable economy or value-driven consumption aside, the different new consumer roles seem to be a promising way to increase sustainability in production and consumption:
Finally, an example of social innovation has been introduced, with active consumership in the field of agriculture.
Relating the new consumer roles to the dimensions of active consumership and looking at the sustainability implications, a complexity of conditions and challenges comes to the fore.
Research is well-advised to apply transdisciplinary research concepts and methods (8) in order to gain deeper insight of sustainability effects of active consumership. The differences between the three types of active consumership identified here should be closer looked at in terms of distinct targets that might help to increase sustainability in consumption.
This recognition can be a starting point for politicians for fostering active consumership and trusting in innovations from "below".