context

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Context

The language that precedes and follows a series of words, such as a particular sentence or clause.

The context of a legal document is often scrutinized to shed light upon the intent of an ambiguous or obscure sentence or clause so that it may be interpreted as its drafter intended.

context

noun argumentum, background, circumstance, coloring, connection, connotation, extended meaning, force, gist, implication, import, main meaning, meaning, mode of expression, purport, range of meaning, scope, sense, subject matter, sum and substance, surroundings, tenor, text, topic
Foreign phrases: Nemo enim aliquam partem recte intelligere possit antequam totum iterum atque iterum perregerit.No one can rightly understand one part before he has again and again read the whole.
See also: case, connotation, environment, posture, situation

CONTEXT. The general series or composition of a law, contract, covenant, or agreement.
     2. When, there is any obscurity in the words of an agreement or law, the context must be considered in its construction, for it must be performed according to the intention of its framers. 2 Cowen, 781,; 3 Miss. 447 1 Harringt. 154; 6 John. 43; 5 Gill & John. 239; 3 B. & P. 565; 8 East, 80 1 Dall. 426; 4 Dall. 340; 3 S. & R. 609 See Construction; Interpretation.

References in periodicals archive ?
As shown in Figure 2, the emergence of contextually controlled stimulus equivalence relations was examined during this phase.
The test was conducted with 100 executive-level B2B purchasers, and had subjects read two articles on a major online publisher's site: one with contextually relevant B2B ads, the other with contextually non-relevant ones.
Publishers that choose to utilize the newly available contextually targeted advertising tags enable advertisers to more effectively target their inventory, based on relevance to their products or services.
tv's platform will be similar to YouTube's new ad feature, however, the GoFish ads will be contextually relevant through the use of adap.
We built the Unicast InGame product to accommodate both the game publisher and the marketer, offering contextually relevant advertising that can be served based on the marketer's priorities.
Content Ads: keyword(a) or contextually targeted Pay-Per-Click Ads displayed in fully customized implementations beside site content.
Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as Boots, British Airways, Hewlett Packard, the Royal Bank of Scotland group of companies, Tesco, Avis, BMG Music Service, the NFL, and Reuters, to maximize long-term customer value with contextually targeted communications.
Commenting on Green's appointment Simone Barratt said, "Simon is a hugely talented customer relationship marketer and we look forward to drawing on his expertise to help our clients maximize long-term customer value with contextually targeted communications.
With in-game advertising, brands are contextually incorporated in and around the game environments, offering a multitude of formats from video to outdoor-style billboards and even 3D geometry, delivering advertising recall results that are unheard of in traditional media.
Entrieva's ClickSense(TM) is a hosted service for contextually targeting ads - text or banners - or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc.
It's targeted and contextually relevant to the individual," said Thompson.
Answers, which highlights contextually relevant questions about food, and Yahoo