[and] expedience' that the Rees
conventional award approach brings,
The Barftas are, I hope, the antidote to
conventional award ceremonies.
"
Conventional awards programmes have been using a standard format for business awards which does not necessarily add value to the company involved, whether that be in terms of the level of exposure, sense of achievement or learning opportunities."
While organizers tried to give event a professional and
conventional awards show sheen, hint of pop culture hysteria was never far away.
"We have always tried to offer more unusual and fun rewards, like hot air ballooning and white water rafting, alongside our more
conventional awards, but this means our Flying Club rewards are now literally out of this world!