If there's anything surprising about the current popularity of content curation, he says, "[I]t's that people seem to think of content curation as something new."
The sources for those "answers" are plentiful, from folks using Facebook, Pinterest, or TweetDeck and curating without even really knowing that's what they're doing, to free curation tools such as Storify, Paper.li, and Scoop.it--even to tools people are willing to pay for, such as Curata, CurationSoft, and Curation Station.
VanPuersem agrees--although he sees the paid curation tools more likely being employed by businesses than the average Joe.
Pawan Deshpande, co-founder and CEO of the business-grade content curation platform Curata, isn't shocked that the average person isn't interested in paying for curation; indeed, he says he'd be surprised if they did.
For businesses though--and specifically marketers--it's a different story, and Deshpande says he's not surprised they pay for content curation tools.
"Similar to how marketers utilize powerful yet easy paid tools for functions like email marketing, marketing automation, and social media management," he says, "they also find value in content curation software."
So, content curation may have been around forever, but it's also more popular now than ever.