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The conventional concept of service excellence gave importance on delighting the customer [4].
The costs associated with delighting customers should be explored and this should lead to a realization that it would be too costly to try and delight everyone.
He also offers practical outcomes from delighting customers.
The words appear on business cards, under corporate logos, and in conversations with employees of Liberty Paper, Inc.--" Dedicated to delighting the customer," They describe the underlying philosophy behind everything Liberty Paper does, including its latest effort that involved installation era 98-in.
But while Larsson was delighting the crowd and his boss, Moravcik was keeping his promise to help earn Celtic the Premier League title before he leaves the club in the summer.