disclosed principal

disclosed principal

a principal whose identity is revealed to the person with whom his agent is contracting. Rules governing the personal liability of an agent in relation to contracts he enters into with third parties differ according to whether the principal was disclosed at the time of contracting. If the principal was so disclosed, direct contractual relations are established between the principal and the third party; this is not the case if the principal is not disclosed. See also AGENCY.
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It is a howling aberration, therefore, for him to go after an agent of a disclosed principal even after the principal had confirmed the genuineness of the statement issued on his behalf by the agent.
Agency is acting as an agent on behalf of its advertiser client, a disclosed principal, either named on this form or otherwise identified to Media Company.
The execution of an arbitration agreement as an agent for a disclosed principal is, however, generally insufficient to render the agent a party to that agreement.