Yet, all of us have stood in the department store in a stressful state of cognitive dissonance
wrestling with a 'To buy or not to buy' decision.
According to the theory of cognitive dissonance
proposed by Festinger (1962), people who experience dissonance
caused by inconsistent relations among cognitive elements may motivate themselves to reduce the inconsistency or to avoid situations that increase the inconsistency.
The study is based upon concepts that encompass cognitive dissonance
theory, alongside with students' evaluation of teachers and courses.
Moreover, we argue that the sample of teachers minimized dissonance
between conflicting cognitions by aligning classroom-teaching practices and deficit beliefs.
2008), and the reduction of cognitive dissonance
Last, cognitive dissonance
could initiate a mental recovery process of searching for supportive information that results in the reduction of the dissonance
itself (George & Edward, 2009).
Your brain hates cognitive dissonance
so it justifies the effort, usually by deciding the task actually was valuable.
The theories of schema and cognitive dissonance
informed this study to explain the thought process of consumers when purchasing a food product following a crisis.
Two variables to be considered in the current study include homeschool dissonance
and academic efficacy as possible predictors of academic cheating reports among middle school students.
To illustrate what Festinger's team found, if you have to make a tough choice between two similarly attractive jobs, you'll feel some dissonance
about getting stuck with the negative features of the job you picked and missing out on the positive aspects of the one you declined.
The aim of our research is to explore the link between Action Identification Theory and Cognitive Dissonance
Theory, focusing on the impact of identification of a dissonant behavior on the processes of dissonance
When these emotional demands do not correspond to employees' real emotions, the experience of emotional dissonance
may result (Ashfort & Humphrey, 1993; Hochschild, 1983).