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To drum up business for your home cleaning service, list your company name in the Yellow Pages or distribute flyers in your neighborhood or business district.
It's the band's first trip to Europe and every struggling bunch of musicians should have a manager like Kiefer Sutherland who can magic up a radio interview to plug your gig with just one phone call and volunteers to go out on to the streets of Dublin to drum up business.
But when Thousand Oaks attempted to drum up interest in last week's Marmonte League showdown with the Pioneers, at least one area newspaper got suckered by the Lancers' promotional gimmick.