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To sign a paper or document, thereby making it possible for the rights represented therein to pass to another individual. Also spelled indorse.

endorse (indorse)

v. 1) to sign one's name to the back of a check, bill of exchange or other negotiable instrument with the intention of making it cashable or transferable. 2) to pledge support to a program, proposal, or candidate. (See; endorsement)


verb approve, attest, authenticate, back, certify, commend, confirm, ratify, sanction, second, support, validate
See also: abet, accept, accredit, acknowledge, adduce, advocate, affirm, agree, allow, approve, assent, assist, assure, attest, authorize, avouch, bear, bond, brand, certify, close, coincide, concede, concur, confirm, consent, constitute, corroborate, cosign, countenance, countersign, declare, embrace, encourage, ensure, espouse, establish, favor, guarantee, justify, let, mark, pass, permit, qualify, recommend, sanction, seal, side, sign, sponsor, subscribe, support, sustain, underwrite, uphold, validate, vouch, witness
References in periodicals archive ?
BOYLE: While competitors continue providing static and syndicated data, we're positioned as the first to provide comprehensive measurements, in real time, of how well endorsers align with each brand specifically across all key marketing and business factors.
With a marketing tool such as the Fan App, the athlete/celebrity endorser can extend his or her years of endorsement earning power, as well as enrich his or her immediate endorsement value, by building and maintaining that critical relationship with loyal fans; the Fan App also provides a valuable, if not essential, foundation for post-professional years where an athlete or celebrity is transitioning to a new career.
Researchers found when the endorser was much younger than the targeted consumer, the large difference in age made it difficult for female consumers to relate to them.
That didn't really reach Texas voters, because both endorser and endorsee were out of the running well before the Republican primary here.
Some concentrate on the role of celebrity endorsers as information sources in the communication process (e.
Bebo is the top female endorser despite delivering three back- toback duds in 2009 -- Kambakkht Ishq , Main Aurr Mrs Khanna and Kurbaan .
Unless background beliefs already provide it strong support, endorsement without new information would seem to discredit the endorser.
Given the lack of literature regarding the use of celebrities in tourism advertising, this article aims to provide an understanding of the role that celebrities may play as paid endorsers for tourism destinations.
Other ways of presenting likeable endorsers is to find individuals to whom customers feel they can relate--either actual customers in testimonials or a Leslie Basham type with a general, everyday appeal.
When considering the choice of using a famous spokesperson, a marketing manager must understand the advantages and disadvantages of using celebrity endorsers.
Twenty-seven of the endorsers are identified by their institutional connections or the books they've published.