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Although the findings reported by McKenna and colleagues (2007) suggest that the IRAP may be more immune to demand effects than the IAT, the lack of evidence for faking might be explained in a variety of ways.
When a man realises he isn't going to orgasm, faking it may seem a good way to avoid an awkward situation with their partners and hurt their feelings.
The linemen slide-protect away from the call, with the running back filling strong side after faking.