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In a desperate bid to keep the brand alive, C4 bosses continue to flog a dead horse by stuffing it full of what will doubtless be dire, ego-driven celebs.
COMEDIANS Matt Lucas and David Walliams flog a dead horse in Australia, after Britain finally caught on that a load of tired old catchphrases just aren't funny.
This is classic of a media who have bored people stiff by hyping up a foregone conclusion and are now trying to flog a dead horse.