fluff

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Related to fluffing: Fluffer

fluff

noun elusive support, ephemeral content, fleeting analysis, immaterial substance, inadequate analysis, momentary analysis, no substance, passing consideration, smoke and mirrors, support that is vaporizing, temporal consideration, thin content, trifle, triviality
References in periodicals archive ?
Hailing from Seattle, Cunio--who appeared in the cheesy Disney TV film Motocrossed as a dastardly, silly-accented Frenchman--admits he was vaguely familiar with the act of fluffing thanks to a drug-dealing neighbor who fluffed part-time.