At a time when cellular spending is on the rise, with American households spending nearly 50 percent more on cellphone bills in 2013 compared to 20074 according to the Bureau of Labor Statistics, Freewheel
provides the market with a new, affordable choice for unlimited data.
reservation call Hertz UK on 08708 448844 or visit www.hertz.co.uk.
Markets will offer these Nielsen advanced audience building and media activation capabilities through DRIVE -- a suite of advanced advertising tools designed to help marketers harness the power of data and measurement to reach consumers across emerging forms of TV.
Founded by former executives of Internet-display-ad company, FreeWheel
was designed to help marketers place their ads with much ease.
Having demonstrated the value of using FreeWheel
's decisioning technology for optimizing linear schedules for age/gender ratings, FreeWheel
and NBCU will roll out the capability across its channels throughout 2019.
"Advertisers need to reach consumers across the new TV viewing options, but they have been thwarted by both operational and technical hurdles," said David Clark, EVP/General Manager of FreeWheel
. "We recognized that FreeWheel
, powering nearly every major publisher's and MVPD's digital video advertising, was in a unique position to solve these challenges for the industry.
"This partnership will close the gap between linear and digital, enabling FreeWheel
and Operative to better support joint clients through improved system interoperability," said James Rooke, General Manager of FreeWheel
Specifically, Nielsen will work with FreeWheel
to expand efforts aimed at unlocking greater understanding of the total television marketplace, allowing advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity via FreeWheel
Advertisers, Markets and Publishers divisions.
On one stretch, from Gleneagles to Perth, drivers can freewheel
almost the whole way.
The price is pounds 599 per person (twin share) for cycle hire, Freewheel
host support, luggage transfer between over night stops and accommodation with breakfast in comfortable, threestar, hotels, plus one evening meal.
The link-up integrates Viacom's targeted advertising expertise and national reach with FreeWheel
, which uses Comcast's anonymized audience data "to offer marketers greater precision and efficiency in reaching consumers across all platforms."