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Braude, the UK manufacturers of the Nautilus Tank Heater, were able to manufacture and deliver a new heater within days to enable the galvaniser to maintain production.
Not only are we home to the UK's leading galvaniser, B E Wedge which has almost a third of the market, but the headquarters of the Galvanisers Association is in Sutton Coldfield.
Metnor Group, the Geordie galvaniser which wants to buy Black Country engineer Ash & Lacy, has hit out at the board of the Midland company for thwarting its bid and depriving shareholders of the possibility of a better deal.
Ash & Lacy is currently the second largest galvaniser in the country, with a 27 per cent market share, while Metnor and Hill & Smith are vying for third spot, with around a ten per cent market share each.
Alternatively the galvaniser may use the Jet Stream external heating system, also manufactured by Braude, utilising the same fluoropolymer technology used in the Nautilus.
The issue came into focus last week when Mr Fane Vernon, former chairman of Ash & Lacy, appealed for support for an all-cash counter-bid for the company, which faces competing cash-and-shares offers from Hill & Smith in the Black Country and Metnor, a Tyneside galvaniser.
The position concerning the rival contenders for Ash & Lacy has been complicated by a sudden surge on the Alternative Investment Market in the price of the tightly held shares of Metnor, the Tyneside galvaniser.
Ash & Lacy is currently the second largest galvaniser in the country with a 27 per cent market share, while Metnor and Hill & Smith are vying for third spot with around a ten per cent market share each.
Hereford-based galvaniser JOSEPH ASH has appointed Mr Gary Summers as a divisional manager, Mr Clive Trenchard as sales manager and Mr Steve Catley as sales engineer.
Nine times out of ten the Aussie battler will come up trumps as an immovable object in the middle order and galvaniser of collective ambition.
Friday's party utilised the entire SWG3, including the Galvanisers warehouse space.
The official added that Al Ajab is the approved vender for leading firms Saudi Aramco, Sabic, SEC and Sadara, among other parties, and is a member of the American Galvanisers Association and the Galvanisers Association of the UK while also having an ISO 9001 certification for its craft.