gimmick

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iPad PS20 Recent years have seen a flood of DJ'ing apps for smartphones and tablets, although most have been gimmicky affairs that no serious DJ would use.
Also starring a dreadlocked Bradley Cooper, this is one of those gimmicky, talky crime dramas that flooded video shops in the mid-90s as every director and his dog attempted to cash in on the hip crime dramas of Quentin Tarantino.
Default controls on iPad are a little gimmicky, and you're best switching to one of the other more traditional options early on in the experience.
He would be exciting to see live, but on the album it's all a bit too gimmicky.
A Centre for Cities spokeswoman said: "Even at a time of economic uncertainty innovation is a key ingredient for business growth, but supporting innovation in Britain's cities isn't about gimmicky
I am surprised the planning department has even considered such a scheme, bearing in mind that the council is always banging on about green issues; the proposed plastic bag ban is one of many gimmicky ideas given to placate the voters of this city into thinking that we have a caring council.
It was great to see him without all his gimmicky sequin suits.
The best part is, it didn't feel gimmicky every time I did it.
Produced and cowritten by Stuart Price (Los Rythmes Digitales), Confessions is sequenced for nonstop movement, and the songs are propulsive enough that lyrics become irrelevant--until you pay attention to them, that is, like on the annoyingly kabbalistic "Isaac," But the winners here, such as the lead single "Hung Up," with its giddy, gimmicky ABBA loop, and the minor-key disco urgency of "Get Together," are as bright and shiny and fun as any old-school "Burning Up" moment your memory can conjure.
But most of the lifts look more gimmicky than innovative, such as when a dancer's leg hooks around her partner's neck or she swings pendulum-fashion with her legs shaped like a bell, or when four men join forces to hoist her toward the flies.
Pop is alive, as is proved by Loesch's elaborate haircuts and Riedel's smart ties and jackets, worn even while drawing a huge copy of a Warhol self-portrait (the one that graces the cover of a: a novel) on a wall at Oskar-von-Miller Strasse 16, a place brimming with young, witty, sexy, gimmicky, and glamorous people and probably best described as a late emanation of the Factory.
It is not as gimmicky as it sounds, Choco-Lina is aimed at those wishing to avoid products made with cows' milk.