glamorize

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In other words, post hoc rationalisation and corporate glamourisation, may shroud the more mundane and humble realities of launching a franchise.
While you need to suspend belief while watching some blatant glamourisation of mafia dons, the reason behind Vicki turning to criminality is lame.
SNOOP Dogg has taken the glamourisation of hardcore gangster rap to a whole new level - by getting a French manicure.
Over the past year, this suicide blonde (dyed by her own hand) has cornered the market in the glamourisation of villainy, publishing books and presenting TV series that glibly turn a bit of previous into unashamed hagiography.
Now the last has gone, hopefully the glamourisation of torture, extortion and murder will die.