gratify

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If we are not careful we are going to sleepwalk our way through this age dominated and distracted by instant gratifiers like DVDs, computer games, videos, sex, booze and food.
Consumers of all ages tend to fall into one of three distinct groups: Instant Gratifiers, Planners and Regulars, each with their own particular preferences and habits.
While functional products will benefit from this mentality, they are also relevant to a group Datamonitor refers to as Instant Gratifiers.