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Great; culpable; general; absolute. A thing in gross exists in its own right, and not as an appendage to another thing. Before or without diminution or deduction. Whole; entire; total; as in the gross sum, amount, weight—as opposed to net. Not adjusted or reduced by deductions or subtractions.

Out of all measure; beyond allowance; flagrant; shameful; as a gross dereliction of duty, a gross injustice, gross carelessness or Negligence. Such conduct as is not to be excused.


(Flagrant), adjective absolute, aggravated, big, colossal, considerable, deplorable, dire, dreadful, easily seen, egregious, enormous, evident, extreme, fulsome, gigantic, glaring, grave, great, grievous, heinous, horrible, huge, immense, indelicate, lamentable, large, manifest, massive, monstrous, obvious, odious, outrageous, reprehensible, shameful, shocking, unmitigated, utter
Associated concepts: gross fraud, gross inadequacy, gross missonduct, gross neglect, gross negligence, gross unfairness


(Total), adjective aggregate, all-inclusive, comprehensive, entire, exhaustive, full, inclusive, incredibilis, intact, inviolate, lacking nothing, magnus, nimius, plenary, unabridged, unbroken, uncut, undeducted from, undeleted, undiminished, undivided, unexpurgated, unreduced, unshorn, unshortened, whole, without deductions
Associated concepts: easement in gross, gross earnings, gross estate, gross income, gross profit, gross receipts, gross sales, gross value
See also: aggregate, blatant, brutal, depraved, entirety, excessive, exorbitant, extreme, flagrant, heinous, improper, inelegant, iniquitous, lurid, manifest, nefarious, objectionable, obnoxious, obtrusive, outrageous, repulsive, salacious, scurrilous, stark, total, totality, uncouth, unseemly, whole

GROSS. Absolute; entire, not depending on another. Vide Common.

References in periodicals archive ?
In fact, in a business with narrow gross margins, a 1% price decrease can cut operating return on assets in half.
The model shows that a firm with 2% gross margins would have to double the amount of units they currently sell to offset a 1% decrease in price.
Along with the increased marketing budget, sorting out supply chain issues and stock shortages will quickly drive down a company's gross margin.
If a business sells two products, A and B, and product A has a 30% gross margin and product B a 20% gross margin, then the overall gross margin will be increased by selling more of A and less of B.
So, while improving operational performance may yield significant benefits in some companies, operational improvement opportunities in others may not be sufficient to justify an integrated gross margin management ( IGMM) program, which targets a 5 to 10 percent boost in margins.
To determine the percent change in average dollar gross margin revenue per unit caused by sales mix change, divide the current period's sales mix by the previous period's unit dollar gross margin revenue by the previous period's average gross margin revenue per unit sold.
Navaratnam continued, "We will continue to invest in R&D and technology initiatives while focusing on expanding our customer base and increasing revenues and gross margins.
Gross margin increased by $90,728 for Q2 fiscal 2006, representing a 186% gain, compared to Q2 of fiscal 2005.
The decrease in the 2005 period is primarily due to an increase in the order mix for lower gross margin products and subcontractor services related to the Tinker A.
IR has steadily increased its mix of higher gross margin Focus products to 75% of revenues for the latest 12 months (LTM) ended Dec.
Mercent's on-demand service, Mercent Retail, offers retailers control over product merchandising and promotions within third-party online channels, and the ability to measure online advertising performance across these channels according to key retail metrics such as per-product gross margins.
In addition, gross margins are expected to be approximately 43 percent, compared to the previous guidance of 46 to 48 percent.