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Great; culpable; general; absolute. A thing in gross exists in its own right, and not as an appendage to another thing. Before or without diminution or deduction. Whole; entire; total; as in the gross sum, amount, weight—as opposed to net. Not adjusted or reduced by deductions or subtractions.

Out of all measure; beyond allowance; flagrant; shameful; as a gross dereliction of duty, a gross injustice, gross carelessness or Negligence. Such conduct as is not to be excused.


(Flagrant), adjective absolute, aggravated, big, colossal, considerable, deplorable, dire, dreadful, easily seen, egregious, enormous, evident, extreme, fulsome, gigantic, glaring, grave, great, grievous, heinous, horrible, huge, immense, indelicate, lamentable, large, manifest, massive, monstrous, obvious, odious, outrageous, reprehensible, shameful, shocking, unmitigated, utter
Associated concepts: gross fraud, gross inadequacy, gross missonduct, gross neglect, gross negligence, gross unfairness


(Total), adjective aggregate, all-inclusive, comprehensive, entire, exhaustive, full, inclusive, incredibilis, intact, inviolate, lacking nothing, magnus, nimius, plenary, unabridged, unbroken, uncut, undeducted from, undeleted, undiminished, undivided, unexpurgated, unreduced, unshorn, unshortened, whole, without deductions
Associated concepts: easement in gross, gross earnings, gross estate, gross income, gross profit, gross receipts, gross sales, gross value
See also: aggregate, blatant, brutal, depraved, entirety, excessive, exorbitant, extreme, flagrant, heinous, improper, inelegant, iniquitous, lurid, manifest, nefarious, objectionable, obnoxious, obtrusive, outrageous, repulsive, salacious, scurrilous, stark, total, totality, uncouth, unseemly, whole

GROSS. Absolute; entire, not depending on another. Vide Common.

References in periodicals archive ?
In fact, in a business with narrow gross margins, a 1% price decrease can cut operating return on assets in half.
The model shows that a firm with 2% gross margins would have to double the amount of units they currently sell to offset a 1% decrease in price.
Along with the increased marketing budget, sorting out supply chain issues and stock shortages will quickly drive down a company's gross margin.
If a business sells two products, A and B, and product A has a 30% gross margin and product B a 20% gross margin, then the overall gross margin will be increased by selling more of A and less of B.
So, while improving operational performance may yield significant benefits in some companies, operational improvement opportunities in others may not be sufficient to justify an integrated gross margin management ( IGMM) program, which targets a 5 to 10 percent boost in margins.
To determine the percent change in average dollar gross margin revenue per unit caused by sales mix change, divide the current period's sales mix by the previous period's unit dollar gross margin revenue by the previous period's average gross margin revenue per unit sold.