in the fad

See: current
References in periodicals archive ?
Our inquiry will consider the terms and conditions that should be covered in the FAD, including the prices for the services and non-price terms and conditions of access, ACCC Commissioner Roger Featherston said.
The jungle drums start beating, and before you know it, everyone is caught up in the fad. The trouble is, fish eventually get fed up seeing the same old thing day in and day out.
The analysis proposes the stages in the life cycle of management fads within organizational sectors, suggests the lagged phases through which fads are diffused between the nonacademic and the academic sectors, and discusses some similarities and differences in the fad adoption process in both academic and nonacademic systems.