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Summary: Normal media influencers who just share everyday stuff with their followers don't need a licence.
With 1,953 students attending presentations at 78 events at 61 schools this year, the Campus Influencers program has grown considerably in the last year.
SINGAPORE - Celebrity influencers from Brunei, China, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, and even England flew into this island country to gather at the Mastercard Theatre at Marina Bay Sands for the grand opening of the Influence Chain Asia-Pacific Operation Center.
What people crave to see is not super-polished productions, but real people being themselves on camera, hence the massive success of influencer livestreaming videos that provide that in-the-moment and behind-the-scenes look into their lives.
So how can PR professionals use data analytics to evaluate potential social influencers more comprehensively?
Halaby noted that most markets "consider influencer compensation a complex topic".
In a refreshing twist to business as usual, women actually dominate the influencer marketing industry both in numbers and earnings.
Video content and still images are the preferred types of influencer content, according to the survey.
All kidding--and my own sense of vanity (or lack thereof)--aside, influencer marketing is a very real and valuable strategy for companies to adopt, if they haven't already done so.
However, influencer marketing has done the exact opposite: The channel is only growing stronger as the industry matures and evolves.
In this day and age, it is so easy to know what an influencer actually uses.
LinkedIn has announced that His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, has been named a LinkedIn Influencer.