Influence

(redirected from influencer)
Also found in: Dictionary, Thesaurus, Idioms, Encyclopedia, Wikipedia.

INFLUENCE. Authority, credit, ascendance.
     2. Influence is proper or improper. Proper influence is that which one person gains over another by acts of kindness and, attention, and by correct conduct. 3 Serg. & Rawle, 269. Improper influence is that dominion acquired by any person over a mind of sanity for general purposes, and of sufficient soundness and discretion to regulate his affairs in general, which prevents the exercise of his discretion, and destroys his free will. 1 Cox's Cas. 355. When the former is used to induce a testator to make a will, it will not vitiate it; but when the latter is the moving cause, the will cannot stand. 1 Hagg. R. 581; 2 Hagg. 142; 5 Serg. & Rawle, 207; 13 Serg. & Rawle, 323; 4 Greenl. R. 220; 1 Paige, R. 171; 1 Dow. & Cl. 440; 1 Speers, 93.
     3. A contract to use a party's influence to induce a person in authority to exercise his power in a particular way, is void, as being against public policy. 5 Watts & Serg. 315; 5 Penn. St. Rep. 452; 7 Watts, 152.

References in periodicals archive ?
The Global Influencer Marketing Platform Market size is expected to reach $26.4 billion by 2025, rising at a market growth of 30.6% CAGR during the forecast period.
According to Social Media Today, influencer marketing content delivers 11 times higher ROI than traditional forms of marketing.
A big reason why influencer fraud is so difficult to control is the ever-changing, constantly evolving nature of the social media landscape.
Whether hidden likes reaches the UAE or not, the days of justifying an influencer marketing campaign based on the likes it generated are over.
A single post or a picture by an "influencer" -- such as a fitness guru, beauty blogger or fashion expert -- can rake it in.
Revealed: How much money UAE influencers make per Instagram, Twitter or Youtube post
YOU must have heard the phrase, 'social-media influencers.' You also probably would think of them as celebrities with millions of followers on Facebook, Instagram, YouTube or Twitter.
intrigue and All three are the creation of LA-based startup Brud and, until recently, the company and its trio of influencers have monopolised the digital influencer sphere.
Aside from my upcoming book, I am also working on my YouTube page which is a lifestyle page dedicated to the hacks of social media and influencer marketing.
The money going into influencer marketing is expected to rise even further, with a study conducted by Linqia reporting 39% of brands planned to increase their influencer marketing budget in 2019.
Techlets CEO Ahsan Tahir said Pakistan's SME's are using influencer marketing to reach 67 million Pakistanis having mobile broadband internet access.
Founded in 1989, the Los Angeles-based company specializes in product placement, influencer marketing, and licensing.