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As relevant to consumer informedness as a function of the presence
level of consumer informedness with a change in the communication
increased informedness with respect to a particular attribute could
coincide with reduced informedness with respect to a separate attribute
increase in even a reliable informedness measure may not correspond to
that measured increases in informedness are accompanied by unmeasured
high" ratings still had an impact on informedness, though the
that nutrition traffic lights may increase nutritional informedness.
consumer informedness, consistent with the nutrition traffic light
evidence of positive informedness effects of legally required
140) more than increasing our level of informedness about the effects
no suggestion is made here that positive informedness effects of an