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In any event, insetting that might benefit a multiplant production scenario creates 1ogistics problems.
While conceding that four-color insetting could work for a large group consisting of small or midsized papers, the same executive cautioned that a sufficient ad volume would be required to support the extra print operation.
To regain ROP advertising, he continued, heatset and insetting must be cost-effective, offering the quality and economies of preprinted inserts.