keep up


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Lending their voices to '1 in 11', Messi and international tennis champion and UNICEF Goodwill Ambassador Serena Williams launched the #1in11 campaign film and 'Keep Ups' challenge -- challenging people to keep a ball up in the air for at least eleven touches.
Lending their voices, and their athletic ability, to "1 in 11", Messi and international tennis champion and Unicef Goodwill Ambassador Serena Williams launched the "1 in 11" campaign film and "Keep Ups" challenge -- challenging people to keep a ball up in the air for at least eleven touches.