Beauty influencers play a key role in growing the lash
category through their personal posts about products and through others following their tutorials via Instagram and YouTube.
Drug Stores * Brand Manufacturer Dollar Sales Total Sales $69,556,704 L'Oreal Voluminous L'Oreal 4,797,137 Maybelline Lash
Sensational Maybelline 2,969,434 CoverGirl LashBlast Volume Procter & Gamble 2,931,798 Maybelline Great Lash
Maybelline 2,740,494 Maybelline Volum' Express Falsies Maybelline 2,651,936 Maybelline Volum' Express Colossal Maybelline 2,483,083 L'Oreal Voluminous Million Lashes
L'Oreal 1,949,031 Maybelline Volum' Express Colossal Maybelline 1,747,603 Pumped Up L'Oreal Telescopic L'Oreal 1,642,116 L'Oreal Voluminous Butterfly L'Oreal 1,622,313 % Change Dollar Brand vs.
Dip a cotton swab into an oil-based eye makeup remover and rub it gently against the false lash
L'Oreal Double Extend Mascara with Lash
Boosting Serum, $11, druastores.
Each EcoTools Naturally Beautiful Lash
set comes with glue that is hypo-allergenic and formulated free of formaldehyde, latex, parabens and phthalates.
ESTEE LAUDER SUMPTUOUS EXTREME LASH
MULTIPLYING VOLUME MASCARA (pounds 22) Plenty of bristles on this brush means this can be used lightly for subtle eyes or laden for full-on lashes
without being sticky or lumpy.
A great technique to separate the lashes
without clumps is to use a lash
comb," advises make-up artist, Rae Morris.
Superdrug has reported a 33 per cent rise in false lash
sales compared to last year - a pair sold every 30 seconds during October.
Paris Hilton by Elegant Touch lashesLashes are simply a beauty staple for a girl like Paris, who helped pioneer the current lash
trend and has now created her own range, complete with four different designs.
2] Too Faced Lash
Injection Mascara, ($20, Sephora) is packed in a tiny travel-size tube that fits perfectly in your cosmetics bag.
consists of a rectangular housing in which there is a chamber plug.
presents a compelling argument for re-evaluating the definition and scope of those things called "religion" in the modern world.