lessen the price of

See: depreciate
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He said that it has been announced to lessen the price of roti but it was also said to lessen its weight.
"One of the biggest example of this negative practice is the sorry plight of Bataan Nuclear Power Plant (BNPP) - a project that aimed to lessen the price of electricity.
The proposal will assist family members to lessen the price of their power bills while receiving a reasonable cost for any extra energy that they produce.