loss of repute

See: discredit
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The automatic penalty for loss of repute would be to revoke Ferris' operating licence.
A spokesman for the commissioner said: "The loss of repute and failure to provide financial records are considered very serious shortcomings.
Due to the severity of their negative and libelous remarks, BRAVADA fully intends on taking civil action against these individuals (as well as others) and recover any and all financial damages, both direct and indirect, that have resulted from the loss of repute from their overtly damaging commentary.