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Argos is making great play on the fact that Sky now has more than 10 million subscribers but the big question is how many will be keen to tune in and splash their cash at 3am.
Meanwhile, the "yes" campaign is making great play of the support it has received from celebrities.
The current Plaid Cymru-led council is making great play of having to save money on its operation.
Tesco, whose Fresh & Easy business goes operational on the West Coast this autumn, has been making great play across the Atlantic of its green and worker-friendly policies.