Before leaping in, marketers
should ask themselves whether the cost of the solution is worth the ROI and whether the investment is replicating existing technology.
5 of the total TSA, Mr Sang said.Oil marketers
through Supplycor Chairman Joe Muganda responded with surprise last week, saying KPC should be the liability because of its fiduciary role in the sector.
Here are three basic things that, according to Cayabyab, every marketer
should remember in order to become successful in this highly competitive field.
What are the standards and requirements for individual marketers
More than 60 percent of marketers
said better integration of existing tools would help them derive greater value from data.
Ascertaining whether the appropriate rights have been secured need to be carefully considered, even if the marketer
is seeking to act in real time.
SOCIAL MEDIA: Social media has ANALYTICS: Marketers
need to be
While dedicated firms still exist for these services, technology's rapid evolvement over the past few years has driven the majority of B2B marketers
to integrate them with digital, online and social media.
To eliminate the risk of a search-enabled competitive offering, the corporate marketer
must circumvent it via the Local Moment of Truth, e.g., the customer's preference in the context of where her location will be.
What was the job of marketer
like 10 or 20 years ago?
"As a marketer
, I have reduced the barrier of entry to collecting the lead information that I want," Joseph says.